Sh-Bite Lures is locally owned and operated since 1995 in Hawaii. Owner, Ivan Honda, grew up fishing around these islands. He has over 30 years of hands on knowledge and experience of trolling and bottom fishing. Over the years, the lures that he hand-made for himself and friends did so well out in the ocean that he felt it was time to start his own business. So, in 1995, right out of high school he got to work. Since then, Sh-Bite Lures has been impressing fisherman with quality workmanship. Each lure is unique, handcrafted to precision. The lures are hand poured, shaped and then fine-tuned with a lathe on a stock cylinder. Every insert is made of an aluminum lead mold so that each insert is the same. Sh-Bite Lures has been proven and tested by many fishermen all over the island.